The function
Connection-seeking behavior is your kid's cup running low on togetherness. The whining, clinging, or picking-a-fight-with-a-sibling right when you're on a call — that's a bid, not a betrayal.
What works
Front-load 10 minutes of undivided, phone-down one-on-one time earlier in the day. Special time, filial play, and 'time-in' (pulling them closer instead of sending them away) all target this function. Even a five-second acknowledgment in the middle of a busy moment keeps the connection alive.
Parenting styles that help
Attachment-informed, gentle, or 'connection before correction' approaches (Circle of Security, Hand-in-Hand, Dan Siegel's work) are built for this. Warm and responsive wins.
What backfires
Time-outs, ignoring, calling them 'needy,' or withdrawing affection to shape behavior. That confirms the fear driving the bid in the first place.